The International Ski Federation will examine the dossier submitted and assess the capacity of the Pyrenean country to host the most important event in the world of snow after the Olympic Games.
The project has opened accounts on social networks, one of the main windows for communicating about the candidacy which adds to the strategic plan for promotion in international markets
Andorra la Vella, Wednesday 1 September 2021. Andorra has electronically delivered this week the questionnaire requested by the International Ski Federation (FIS) from all candidates taking part in the race to demonstrate their ability and value for hosting the second most important event in the world of snow after the Olympics: the 2027 Alpine World Ski Championships. The document, worked on for the last year by the technical office headed by the director general of the candidacy, David Hidalgo, and the Andorran Ski Federation (FAE), answers more than 100 questions in 20 sections concerning the different specialized areas of the organization in its 158 pages.
Among the requests for information from the FIS are the setting of objectives and legacy of the event as well as the structure and management of the races, the transport plan, accommodation, hospitality, security, sustainability, human resources and volunteering, medical services, ceremonies and awards, promotional activities, logistics and media coverage, marketing rights, and financing among others.
The deadline is today. From now on, the different FIS experts and advisers will examine and analyse the technical dossiers of the aspirants to the 2027 World Cup, which also includes the Swiss resort, Crans Montana, the German candidate Garmisch-Partenkirchen and the Norwegian entry, Narvik. Now that the questionnaire has been received, the candidates will travel to the FIS congress at the end of September to meet with technicians from the different areas of the international body in order to evaluate and expand on the information concerning each venue. At the end of June, the Portuguese town of Villamoura will host the annual FIS congress where the 17 voting members of the international body will determine the chosen venue.
David Hidalgo, head of the project, explained that the delivery of the dossier "is one of the important milestones in the year of preparation which we face with great enthusiasm and at the same time with the utmost respect for our rivals. The candidacy is solid, solvent, and innovative from the point of view of contributing ideas that have not been seen so far in any FIS event. We are trying to get them to see the value of all these differential aspects. We are a small country with a great candidacy."
For his part, the manager of the FAE, Carles Visa, said that it is "a star project and it is important that the base of Andorra is steeped in competition, that they share days of competition with the racers, and that they see what the goal is." And he added: "the document submitted is very complete, it answers in detail what the FIS is asking for. We did a great job and we have to keep fighting until the end. The whole project so far has been greatly appreciated by the FIS and especially by the teams that have come to Andorra."
The candidacy on social media
Now that the dossier of the questionnaire requested by the FIS has been submitted, the candidacy project is launching its official account on the social networks of Instagram and Facebook (@andorra2027). It is also to be found on the LinkedIn platform. These communication channels are in addition to the strategic communication and marketing plan used as a tool for national promotion for the most influential international markets in terms of competitive alpine skiing and snow tourism.
The profiles will collect the current state of the application process in the form of a story and suggest content based on the most relevant parts of the project as well as highlighting the unique assets of the Pyrenees.
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