The event held in the sectors of Soldeu and El Tarter had 35 million live viewers, more than classic venues such as Kitzbühel (AUT) or Wengen (SUI)
A total of 38 television channels from 23 countries broadcast the event live
Andorra la Vella, 4 June 2019. "One of the best organized finals in history". These are the words of the International Ski Federation (FIS) that were heard again at the last FIS Calendar Conference, held in Dubrovnik last week. The sporting and media success "is a stimulus to move forward and fly higher", the Consul General of Canillo and President of the Organizing Committee, Josep Mandicó, said this morning at the presentation of the media income results. Alluding to these words, the vice-president of the Andorran Ski Federation (FAE), Patrick Touissant, has announced that the FAE and Grandvalira are committed to putting themselves forward as a candidate for the new Alpine Ski World Cup Finals in 2023.
The resort received coverage in the media worth 17.2 million euros, although "they are only figures from certain countries such as Andorra, Spain, France, United States, United Kingdom, Italy, Norway and Sweden. "Conrad Blanch, general director of the Organizing Committee of the 2019 Finals, reported the amount and added that "there is a before and an after in the skiing world in the wake of this event. There is a unanimous feeling of respect and recognition towards Andorra."
Another of the most anticipated indicators was the audience figures for the television broadcast produced by Infront. The images from Andorra and the Pyrenees were broadcast to a total of 23 countries on 38 television channels that offered the event, reaching an audience of 35 million live viewers. The 2019 World Cup Finals in Andorra were the event on the World Cup circuit that recorded the best television audience figures this season, more than traditional venues such as Kitzbühel (Austria) or Wengen (Switzerland).
From 13 to 17 March the average share of the 2019 Finals was 7% with peaks of more than 35% in some countries with an alpine tradition. On the other hand, the report by the external company (Nielsen) that measures the impact of television also shows that between live, deferred and other programs there was a total of 1,180 hours of broadcast.
The future at the World Cup
Having taken stock of the biggest sporting event the country has ever hosted, Andorra has no plans to stop and remains firm in its commitment to continue with elite alpine skiing. The recently named Head of Government, Xavier Espot, expressed during today's presentation the will of the Andorran Government to continue supporting the FAE and Grandvalira with national competitive sport and with the candidacy for the World Cup Finals in 2023. In the years prior to this, the resort plans to host a new European Cup event.
THE 2019 WORLD CUP FINALS IN FIGURES:
17.2 million euros of media income (equivalent advertising value) in Andorra, Spain, France, United States, United Kingdom, Italy, Norway and Sweden
8.2 million euros of media coverage in the Spanish media (source: Acceso)
3.2 million euros of media coverage in the French media (source: Kantar Media)
5.8 million euros of media coverage in the international and online press (USA, UK, IT, NOR, SWE) (source: Kantar Media)
576 million readers, listeners, and viewers in Spain
+210% coverage in Spanish media than at the 2016 World Cup
+90%coverage in French media than at the 2016 World Cup + 4,000 impacts on national and international media
35 million live viewers
23 countries with television broadcasting rights
38 television channels broadcasting the event live
7% average share
24.5 million live viewers in Kitzbühel (AUT) 22 million live viewers in Wengen (SUI)
437 accredited communication professionals, 125 media from 15 countries
184 on-site television technicians
14 on-site television channels
14 radio stations present